Dadore Inc.

Dadore aims to create new value through sports and entertainment, delivering inspiration and bonds to people around the world. We leverage customized media strategies and innovative IT technologies to fulfill our role as a partner supporting the business growth of our clients.

The name “Dadore” originates from the Korean pronunciation of the Chinese characters “多 (many)・到 (arrive)・来 (come),” symbolizing the arrival of numerous opportunities and connections that harmonize to create abundant outcomes.　At the same time, the name also reflects the French word “Adore,” meaning “to admire” or “to love,” symbolizing our passion for the sports and entertainment business that inspires people, as well as our deep appreciation for the athletes and artists involved.

OUR
SERVICES

Media Rights Management

We acquire and manage media rights in sports and entertainment, expanding both domestic and international visibility, while delivering tailored media strategies for each client.

Media and Marketing Strategy Consulting

We plan and develop media strategies and marketing initiatives tailored to our clients’ needs, supporting their effective promotions as well as maximizing revenue.

Content Production, Distribution, and Consulting

We provide comprehensive solutions to enhance our clients’ brand value by supporting every stage throughout the production and distribution of sports and entertainment content.

IT-Driven Solutions for Revenue Generation

We leverage advanced IT technologies to enhance viewers’ experiences and strengthen engagement, supporting the development of new or added revenue models. We particularly focus on maximizing revenue from digital platforms.

Creation and development of commercial rights

We handle a wide range of commercial rights related to sports and entertainment, including official sponsorship rights, hospitality rights, naming and trademark usage rights, character usage rights, corporate naming rights, recording rights, and gaming rights. By acquiring, managing, utilizing, and selling these rights, we provide comprehensive and one-stop solutions that cater to the diverse needs of our clients, extending beyond media rights.

CEO
MESSAGE

Romi Cho, the CEO of Dadore Inc., brings 21 years of experience from the Sports Division of Dentsu Inc., where she specialized in “Content Business” within sports marketing. Adapting to the rapidly evolving media landscape, Romi Cho has played a pivotal role in every stage of the content business process—from designing international sports event content as media rights to overseeing sales, promotion, and helping clients monetize their assets.

Her extensive domestic and international business experience has equipped her with a deep understanding of diverse cultures and a proven track record of success. At Dadore, she leverages these strengths to provide clients with tailored content strategies that maximize their benefits and drive sustainable business growth. By utilizing cutting-edge IT technologies and fostering partnerships with sports federations and media organizations, Romi Cho aims to empower clients to achieve long-term success.

Romi’s passion for innovation and her commitment to creating new value guide Dadore’s mission: to shape the future of global sports and media by building enduring relationships with clients and partners.